On Tuesday and Wednesday this week (23 and 24 March 2021) Tourism Northern Ireland and Tourism Ireland hosted virtual events promoting the 'Northern Ireland | Embrace a Giant Spirit' brand to the British and North American travel trade.

Event included a virtual expo in which 38 Northern Ireland tourism suppliers and 11 inbound tour operators exhibited to 1400 travel advisors from the US and Canadian markets, resulting in more than 700 1:1 meetings scheduled to date.

NI Economy Minister Diane Dodds (pictured foreground, above) said:

“It is vitally important for us to remain connected with our international markets to ensure that when the time is right, and international travel returns, we are ready to promote and sell to clients across the world, so that Northern Ireland continues to be a leading destination for our key overseas markets."