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BCG's Jason Guggenheim: Travel recovery predictions
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03 December 2020 (Edited )

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Boston Consulting Group

In an interview with Bloomberg on Tuesday Boston Consulting Group Managing Director & Senior Partner/Travel & Tourism Global Jason Guggenheim made these predictions about the future of travel in the era of the COVID-19 pandemic:

  • Because tourism is driven by consumer confidence, travel won't rebound to the 2019 level until 2023 or 2024.
  • Recovery across travel sectors will vary greatly: motels will likely relatively quickly, cruises much less so.
  • Road trips will remain popular, as they were in 2020.
  • Domestic travel and short-haul destinations will recover faster than long-haul destinations.
  • Remote destinations now carry new risks related to the availability of medical treatment, especially for seniors who have driven multigenerational travel.
  • Airbnb and house-swapping clubs will recover faster than hotels because they offer control of the environment and isolation from strangers.
  • Hotels may not fully recover for several years.
  • Both cities and tourist towns will suffer from absence of customers.
  • A COVID-19 vaccine is essential to truly restart travel.

Read the full interview at Bloomberg.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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ACRO Global
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