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SC Gov. McMaster announces $20M to be spent on destination marketing
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19 October 2020

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SC Gov. Henry McMaster

South Carolina Gov. Henry McMaster has announced that $20M of the state's COVID-19 Response Reserve Account funds will be spent on destination marketing to promote SC's most popular tourist areas.

SC's 2020 revenues from tourism are expected to be down $5B year-on-year by the end of October.

Five regional DMOs will share in $15M of the $20M fund:

  • Myrtle Beach Area Chamber $6.88M
  • Charleston Area CVB $4.08M
  • Hilton Head-Bluffton Chamber $1.43M
  • Visit Greenville SC $1.33M
  • Columbia Metro CVB $1.28M

These 5 regional DMOs are required to spend the allocated funds by 30 June 2020 on producing or placing advertising.

The SC Department of Parks, Recreation and Tourism will get the remaining $5M, to be spent to promote other regions of the state.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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ACRO Global
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