ACRO Global Tourism Marketer Articles: Florida Keys begin to roll out new TV spots [VIDEO]

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Florida Keys begin to roll out new TV spots [VIDEO]
By

David
20 May 2020

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Monroe County Tourist Development Council

The Monroe County Tourist Development Council this week is rolling out 3 new TV spots in Atlanta, Charlotte, Dallas and Nashville - but not in Florida yet, as highway access to the Keys remains blocked by the Monroe County Sheriff's Department until 1 June.

The new ads - "Welcome Back", "Grateful" and "Personal Space" - all with an outdoor theme - are being paid for out of hotel-tax revenues.

Also on 1 June airport passenger screenings will end and lodging properties and restaurants will be able to open up to 50% capacity. Retail shops can also open. But bars remain closed.

The new campaign also includes digital postcards promoting hotels and an online contest.

Here's a video.

David H. Boggs

President/CEO
ACRO Global
Publisher
TourismMarketer

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