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Las Vegas 'Reimagined' campaign launched to induce post-COVID-19 visits [VIDEO]
19 May 2020 (Edited )

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Las Vegas Convention and Visitors Authority

The Las Vegas Convention and Visitors Authority launched yesterday a new 30-second TV spot by agency R&R Partners in response to the COVID-19 pandemic. The new ad - which stresses "intimacy" and "space" - will run nationally on network TV.

In January - pre-pandemic - the CVA had launched a new "What happens here, only happens here" campaign which is now on hold.

When casinos are allowed to reopen, occupancy limits will be cut in half, and every other gaming machine will be disabled. Customers won't be able to assemble in groups, and dealers will be offering hand sanitizer to players.

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
ACRO Global

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