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Tourism Ireland to ramp up Middle East marketing [VIDEO]
13 October 2019

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Tourism Ireland

Because of weakness in the British market caused by Brexit uncertainty, Tourism Ireland plans to increase visitation to Ireland from the Middle East.

Although only about 5% of visitors to Ireland currently are coming from the Middle East, visit numbers are up by 52% over the past 5 years, in part as a result of the initiation in 2018 of visas on arrival for UAE citizens.

About two-thirds of visitors from the Middle East now are coming from the UAE, and one-third from Saudi Arabia, where Tourism Ireland has not yet begun a marketing push.

Three Gulf-region airlines - Emirates. Etihad and Qatar Airways - currently provide inbound capacity to Ireland of about 10,000 seats weekly.

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
ACRO Global

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