ACRO Global Tourism Marketer
Technical Search Engine Optimization
Technical Search Engine Optimization (SEO) will improve the Google search rankings of your web pages by analyzing, upgrading and fine-tuning to make them more accurately indexed - and also improve the experience your website provides for users.  Find out more.
Sentiment re travel to Europe in 1Q2020 is positive in 6 key markets
21 February 2020

Share This Article

The European Travel Commission on Thursday published its Long-Haul Travel Barometer 1/2020 which provides the European tourism sector with early indications of interest in travel to Europe among residents of key country markets, based on December 2019 data.

The 1/2020 report finds sentiment re travel to Europe between January and April 2020 to be positive in 6 key markets: Brazil, China, India, Japan, Russia and the USA.

Sentiment in the Brazilian market increased strongly from 97/100 (slightly negative) in 2019 to 104 in the current period as a result of economic recovery, wage growth, and added air connectivity. Portugal is the #1 European destination cited by respondents in Brazil.

73% of Indian travelers surveyed said they plan to visit Europe January-April 2020. Top destinations cited by Indian respondents were Austria, Germany, France, Italy and Switzerland.

Sentiment index for US, Russia and Japan was positive at 103/100. But only 29% of respondents in Russia and the US and 18% of those in Japan said they plan to visit January-April 2020.

Top destinations for respondents in the USA are France, Italy, Germany, the UK and Spain, while for those in Japan they are Germany, Italy, Austria and the UK.

Sentiment in China reached a record 119/100 - but data on China were collected prior to the coronavirus outbreak, and travel bans and suspended air and train services are significantly impacting outbound travel from China.

Most survey respondents said their trips would involve 7 to 14 nights in Europe.

View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs

Visit Website
5/5 based on 1 vote.
Show Individual Votes
Tags , , , , ,
Views 49 views. Averaging 0 views per day.
Related Articles
External Article:

Quick Reply
Your Name:
Your Comment:

You may use BB Codes in your message.
Spam Prevention:

Members currently reading this thread:

Previous Article | Next Article