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UK ONS: 2016 vs. 1996 - Brits now taking more but shorter holidays
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16 August 2017 (Edited )

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David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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Comments on UK ONS: 2016 vs. 1996 - Brits now taking more but shorter holidays
David
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Posted 25 August 2017:

With UK population up by 12% in 2016 vs. 1996, Brits took 68% more foreign holidays. And although 7-night stays were most popular in both years, the popularity of 14-night stays was down in 2016 and that of 2-6 night stays up strongly.

Top 10 destinations showed some shifts also: Belgium and Turkey are no longer among the top 10 and preference for France is off a bit.

Emerging destinations like UAE, Poland, Romania, Croatia and Iceland were popular in 2016.

A lot of factors are at work here: currency exchange rates, air access, terrorism, wars, EU membership, infrastructure development.

With all those variables to contend with, tourism marketing is tough

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