ACRO Global Tourism Marketer

Advanced Search
Technical Search Engine Optimization
Technical Search Engine Optimization (SEO) will improve the Google search rankings of your web pages by analyzing, upgrading and fine-tuning to make them more accurately indexed - and also improve the experience your website provides for users.  Find out more.
  1. ACRO Global Tourism Marketer Articles
  2. Europe
  3. UK & Ireland
  4. UK ONS: 2016 vs. 1996 - Brits now taking more but shorter ho...
  5. Post Reply

Post Reply

Your Name:
Subject:
Comment Text:


You may use BB Codes in your message.

Options:
Disable BB Codes?
Spam Prevention:


Post History (last 1 comment)

David Posted 25 August 2017:

With UK population up by 12% in 2016 vs. 1996, Brits took 68% more foreign holidays. And although 7-night stays were most popular in both years, the popularity of 14-night stays was down in 2016 and that of 2-6 night stays up strongly.

Top 10 destinations showed some shifts also: Belgium and Turkey are no longer among the top 10 and preference for France is off a bit.

Emerging destinations like UAE, Poland, Romania, Croatia and Iceland were popular in 2016.

A lot of factors are at work here: currency exchange rates, air access, terrorism, wars, EU membership, infrastructure development.

With all those variables to contend with, tourism marketing is tough