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Consumer confidence growing for return to long-haul travel
By
14 April 2021

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STR

New survey results released by travel researchers STR show that in February 2021, 44% of respondents said they are "less likely to travel on long-haul trips now due to COVID-19" vs. 63% surveyed in August 2020.

Characteristics of persons eager to resume long-haul travel include:

  • Younger, typically aged 16 to 54
  • More Americans than Europeans, more Europeans than Brits
  • Less concerned about COVID-19 health risks
  • Have fewer concerns related specifically to traveling, including by air
  • More worried about cancellations and refunds than about COVID-19
  • More active in researching and planning holidays right now
  • More likely to have recently taken an overnight trip
  • Active in-market, so more easily targeted and converted
  • Rely more on hotels for accommodation vs. friends/family
  • Accommodation choice more likely to be influenced by personal recommendations and reviews

When these long-haul enthusiasts will be ready to travel:

  • Ready now (23%)
  • In the next 6 months (16%)
  • By the end of 2021 (23%)
  • Sometime in 2022 (27%)
  • After 2022 (5%)
  • Not in foreseeable future (6%)

Regarding leisure travel in general:

  • 66% of survey respondents said they have planned, booked or undertaken travel since 1 January 2021.
  • 75% said they plan to take an overnight trip in 2021 despite national and regional lockdowns.
  • Most will opt to stay close to home.

Regarding international travel:

  • 53% of respondents said that compared with pre-pandemic, they will be more likely or as likely to travel internationally when travel restrictions are eased and more people are vaccinated.
  • 85% said that compared with pre-pandemic, they will be more likely or as likely to travel internationally when the pandemic is completely over.
  • Travel in and out of the UK is likely to lag behind that to/from North America and continental Europe because of stringent COVID-19 travel restrictions.

Survey data come from a sample of 1,333 members of the STR Traveler Panel.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
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TourismMarketer

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