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UK government announces Tourism Recovery Plan
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14 June 2021

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Department for Digital, Culture, Media & Sport

The UK Department for Digital, Culture, Media & Sport has released its eagerly anticipated plan for the recovery of the country's tourism.

Goals of the Recovery Plan include:

  • Recovering domestic overnight trip volume and spend to 2019 levels by the end of 2022
  • Recovering international visitor numbers and spend by the end of 2023
  • Induce longer visitor stays, increased lodging occupancy in the off-season, and high levels of investment in tourism products and infrastructure
  • Maximize the potential for technology and data to improve the visitor experience
  • Employ more UK nationals in year-round quality jobs
  • Ensure that tourism contributes to the enhancement and conservation of then UK's cultural, natural and historic heritage
  • Minimize damage to the environment
  • Make tourism inclusive and accessible to all
  • Return the UK to its pre-pandemic position as a leading destination for business events

Actions to be taken include:

  • Investment of at least 19M GBP in marketing
  • VAT cut for tourism and hospitality
  • Business rates relief
  • Domestic tourism rail project
  • National Lottery voucher scheme
  • Maximize impact of 2022 events including the Queen's Platinum Jubilee, Festival UK 2022 and the Commonwealth Games
  • 4.8B GBP Leveling Up Fund

The plan will be periodically revisited by the Inter-Ministerial Group for Tourism.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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ACRO Global
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TourismMarketer

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