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Daytona Beach considers dumping 'Wide.Open.Fun' campaign
06 March 2020

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Halifax Area Advertising Authority

The Board of the Halifax Area Advertising Authority - which promotes Daytona Beach as a tourism destination - has previewed a new campaign concept that could replace the current 'Wide.Open.Fun' campaign that has been roundly criticized by residents as portraying the town as a spring-break/party destination and not a place for family vacations.

As proposed, the new campaign - created following surveys taken in the town's primary tourism markets which drew comments like "full of trashy bars and people" - ties spring-break themes to family-friendly amenities.

Going forward with the new campaign will cost the Advertising Authority more than $40K a month in media commissions.

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
ACRO Global

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