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New Las Vegas tagline: 'What happens here, only happens here'
30 January 2020 (Edited )

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Las Vegas Convention and Visitors Authority

The Las Vegas CVA launched its new tourism campaign with a 60-second ad on the live broadcast of the Grammy Awards. Ad features performers Shania Twain, Christina Aguilera and Aerosmith along with Lady Gaga's band leader Brian Newman and UFC fighter Francis Ngannou.

Ad continues to run on network TV.

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
ACRO Global

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