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ITIC proposes Tourism Industry Revival Plan for Ireland
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29 June 2020

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ITIC

The Irish Tourism Industry Confederation has released its proposed roadmap to recovery from the effects of the COVID-19 pandemic on tourism in Ireland.

Status of Irish tourism in June 2020:

  • Over 90% of businesses are closed.
  • Almost half have let all employees go, at least temporarily.
  • Tourism earnings are expected to be down at least 75% - €7B - for the year.
  • The year's expected business of 8M overseas visitors will be lost

Immediate measures needed to support Irish tourism include:

  • €1B in business continuity grants
  • €500M in state-backed, long-term, low-interest loans to businesses
  • Extension of wage subsidies
  • Waiving of local authority rates to March 2021
  • Ending of 14-day quarantine for international arrivals
  • Social distancing 1m vs. 2m
  • Max gathering size based on venue size

Externalities that need to go in favor of tourism include:

  • Vaccine or treatment for COVID-19
  • Restored consumer confidence in international travel
  • Airline recovery
  • Negotiated BREXIT
  • Competitiveness as impacted by costs, VAT rates, employee skills

ITIC's recommendations fall into 6 categories:

  • Stimulating demand for Irish tourism
  • Re-establishing connectivity
  • Making tourism economy competitive (including tourism VAT reduction to 5%)
  • Motivated and skilled workforce
  • Securing sufficient government funding
  • Ensuring government focus

Comment: In a world where most tourism is going to have to come from drive markets for the next 1 or 2 or 3 years, Ireland is at a terrible disadvantage.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
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TourismMarketer

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