ACRO Global Tourism Marketer

FREE Download: “The Definitive Guide to Choosing the Best Google Search Agency for Your Business”
FREE Guide: Grow Your Business with Google
My New FREE 2023 Guide explains in plain English how Google Ads and SEO work, why you need to work with a professional agency, and how to find the best Google Search agency. Don't fall for PPC and SEO scams. Find the best agency for your business, and start making more money!
Get your FREE Guide!

US travel ad spend recovered to 98% of 2020 level in 1Q2022
By
09 June 2022

Share This Article

David|9 June 2022

A new report from ad intelligence shop MediaRadar finds strong growth is US travel ad spend in 1Q2022, up 43% from 1Q2021 and reaching 98% of spend recorded in 1Q2020 at the beginning of the COVID-19 pandemic.

The lodging sector led the 2022 resurgence, accounting for more than half the $623M US travel ad spend for January-April 2022, 64% of which was accounted for by 6 companies:

  • Airbnb
  • Expedia (VRBO)
  • Hard Rock Entertainment
  • Hilton
  • Marriott
  • Unique Travel Corp dba Sandals Resorts

But growth in ad spend is still largely on hold by both airlines and car-rental companies because of uncertainties about what 2022 will hold for air travel, and skyrocketing fuel costs.

Media usage has also changed in 1Q22, with TV share dropping from 46% in 2020 to 27% in 2022 and print's share dropping from 34% to 14%, while the spend share of video ads grew from 3% of total to 42%.

In absolute terms, the breakdown of the total $312M ad spend by format for January-April 2022 was:

  1. TV 49%
  2. Video 16%
  3. Print 16%
  4. Facebook 9%
  5. Display 8%
  6. OTT 2%
  7. Native 1%

Will the airline and car-rental sectors be able to make a comeback in summer 2022? And if not, how will that impact travel and tourism overall? How will the balance between flights and road trips change, and which destinations will be winners, which losers?

Watch this space.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog


Rating
4/5 based on 1 vote.
Show Individual Votes
Views 51 views. Averaging 51 views per day.
Related Articles
Post Reply


Quick Reply
Your Name:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:

Previous Article | Next Article