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Pure Michigan winter campaign returns to national TV after 2 years [VIDEO]
By
15 December 2022

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Pure Michigan is budgeted at $2.4M for winter 2022

Pure Michigan winter campaign is back with $2.4M budget

Beginning in November and continuing through 23 December, Travel Michigan's Pure Michigan winter campaign has returned to national TV with ads coordinated with Hallmark and Hallmark movies.

Winter tourism put $2.9B of traveler spend into Michigan's economy in 2021.

Target markets include:

  • Michigan
  • Chicago
  • Cincinnati
  • Cleveland
  • Columbus
  • Dayton
  • Fort Wayne
  • Green Bay
  • Indianapolis
  • Milwaukee
  • Minneapolis
  • South Bend
  • Toledo

Media include digital OOH, Hulu, Pandora, Priceline, TravelZoo, digital banners and paid social.

Ads highlight skiing, snowmobiling and snowshoeing.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

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