ACRO Global Tourism Marketer
Google Ads
Google Ads are displayed to people when they’re actively looking for what you have to sell. The people reached by Google Ads have demonstrated an intent to buy - or at least get information about - your products and services.
Find out more.
Lake Champlain Chamber and hoteliers launch Hello Burlington campaign
By
05 August 2019 (Edited 05 August 2019)


Share This Article


Burlington's rebranding campaign is funded by a $1/room/night "marketing and assessment fee" charged to hotel guests in the city, which the hotels pass on to the Lake Champlain Chamber. This pot of money currently amounts to about $300K.

That fee is on top of the State 9% lodging tax, and Burlington's own 2% tax. (Probably this fee is routinely added to guests' hotel bills, but it may in fact be "voluntary.")

In turn, the Chamber has awarded a $75K destination rebranding agreement to Kansas City-based travel marketers MMGY Global, who will use survey data the Chamber is collecting via Facebook as the basis for an updated city brand.

The Chamber plans to hire a local agency to develop marketing collateral.

The fact that the City of Burlington itself has no money at risk in any of this makes its rebranding perhaps a unique situation.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs

Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Tags , , , , , ,
Views 82 views. Averaging 0 views per day.
Related Articles
External Article: https://www.facebook.com/Helloburlington/


Quick Reply
Your Name:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:


Members currently reading this thread:

Previous Article | Next Article