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Lake Champlain Chamber awards $75K rebranding contract to MMGY Global
20 May 2019 (Edited 21 May 2019)

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Burlington VT

Vermont's Lake Champlain Chamber has inked a $75K destination rebranding agreement with Kansas City-based travel marketers MMGY Global.

Chamber leadership is seeking more out-of-state visitors to the Burlington region, for both business and leisure, and the associated tax revenues.

Based on 2017 credit-card spend in Vermont by visitors, most come from (top 5):

  1. NY 20%
  2. MA 18%
  3. NH 16%
  4. CT 9%
  5. NJ 4%

So likely those states - plus others with direct flights into Burlington such as GA, NC, MI and FL - will be MMGY's initial target markets.

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
ACRO Global
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