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CT Tourism launches $1M 'State I'm In' winter campaign [VIDEO]
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20 December 2021

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Connecticut Office of Tourism

The Connecticut Office of Tourism has launched a new "The State I'm In" marketing campaign - the first major winter campaign the agency has run in recent years.

The new$1M campaign is scheduled to run in both English and Spanish across Connecticut and neighboring states through March 2022, using media including:

  • TV spots during local coverage of the Super Bowl and other high-profile live events
  • Billboards featuring user-generated content
  • Social media platforms: Facebook, Instagram, Snapchat, TikTok
  • New content on CTVisit.com
  • Paid search and content
  • PR
  • Email

The campaign is intended to refresh Connecticut's branding and reach diverse audiences.

To participate in the campaign on social media, use the hashtag #StateImInCT .


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
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TourismMarketer

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