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Airbnb partnering with Puerto Rico on destination marketing
By
23 May 2018 (Edited )

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Airbnb

Quoting from the Airbnb media release:

"Today at Airbnb’s headquarters, Puerto Rico Governor Ricardo Rosselló and Airbnb Co-Founder, CEO and Head of Community Brian Chesky announced a new partnership to drive tourism to the Island and support the region as it builds back after Hurricane Maria."

Chesky says that in Puerto Rico Airbnb will:

  • Launch Airbnb Experiences
  • Donate its fees for trips booked in Puerto Rico for the next 3 months to local hurricane-recovery non-profits
  • In partnership with the Puerto Rico Tourism Company, mount a destination-marketing campaign.

The destination-marketing campaign will include a dedicated landing page on Airbnb's website. an e-mail campaign, and social-media promotions.

Today, 9 months after Hurricane Maria, 16000 homes on the island are still without power.

Let's hope that Airbnb will be able to do some good for the people of Puerto Rico.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

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