ACRO Global Tourism Marketer
FL Gov. DeSantis, Visit Florida launch in-state marketing campaign
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03 September 2020


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Florida Gov. Ron DeSantis announced yesterday at a news conference in Daytona Beach a $13M in-state ad campaign promoting domestic tourism.

Visitation to Florida was down more than 60% in 2Q2020 vs 2Q2019. It's hoped that the new campaign will support economic recovery and bring back tourism jobs.

The In-State Rebound Campaign is expected to garner 250M impressions of ads on:

  • Broadcast TV statewide
  • Digital Display and Video via Samsung, Hulu, Pandors, Waze and Disney/ABC
  • Social ads on Facebook, Instagram, Pinterest, Amazon, YouTube and Snapchat
  • PR initiatives including a Satellite Media Tour across in-state markets, and social-media influencers

Campaign includes a "LoveFL" logo and will run from now through 11/22 using the Tourism Industry Cooperative Marketing Program with Visit Florida and 12 regional partners.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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ACRO Global
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TourismMarketer
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External Article: https://www.visitflorida.org/resources/crisis-preparation/covid-19-resources-and-information-for-businesses/in-state-rebound-campaign/


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