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Tourism Ireland running end-of-year campaign in France on TV and online
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28 December 2019 (Edited )

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Tourism Ireland

Objective of Tourism Ireland's two-week end-of-2019 ad campaign in France is to position Ireland top-of-mind for summer 2020 holidays.

Ads will reach about 13.5M TV viewers via France 2, France 3, TF1, Arte, Paris Premiere, Eurosport and CNews.

Online, 20-second videos will be running on TF1 and France TV, and on the websites of travel-trade sites Tour Hebdo and Tour Mag.

Campaign is funded by moneys added to Tourism Ireland's 2020 budget in response to the Brexit threat to tourism.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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