ACRO Global Tourism Marketer

FREE Download: “The Definitive Guide to Choosing the Best Google Search Agency for Your Business”
FREE Guide: Grow Your Business with Google
My New FREE 2023 Guide explains in plain English how Google Ads and SEO work, why you need to work with a professional agency, and how to find the best Google Search agency. Don't fall for PPC and SEO scams. Find the best agency for your business, and start making more money!
Get your FREE Guide!

Extreme weather events are now the #1 concern of 14% of European travelers
By
31 January 2024

Share This Article

This trend favors cooler destinations - but hotel capacity will be a limiting factor

Extreme weather events are now the #1 concern of 14% of European travelers

As 2024 summer holiday planning season looms, the European Travel Commission - as well as tour operators and hoteliers - is concerned that the heat waves and wildfires that have plagued southern European destinations in 2023 could result in a shift to cooler destinations this year.

The Financial Times reports that price/earnings ratios of major tour operators continue to lag behind 2019 levels.

For the first time in 2023, cooler destinations like Iceland and the Nordics were among the fastest-growing countries in terms of year-over-year arrival numbers.

% Change in 2023 Arrivals vs. 2019:

  1. Albania 53%
  2. Andorra 31%
  3. Liechtenstein 16%
  4. Iceland 15%
  5. Serbia 15%
  6. Portugal 11%
  7. Montenegro 10%
  8. Denmark 8%
  9. Malta 8%
  10. Turkey 7%

But cooler destinations have far lower hotel capacity vs., e.g., Italy, which has about 1.1M rooms available.

Hotel capacities of cooler destinations:

  1. Sweden 300K rooms
  2. Norway 200K
  3. Belgium 200K
  4. Ireland 150K
  5. Finland 100K
  6. Denmark 70K

As of 2024 there's not yet enough more demand for cool-weather destinations to justify significant investment in hotel expansion. Many services won't be available in shoulder seasons. And the higher costs of trips to these countries is a further deterrent to a massive shift in travel plans.

But if extreme summer hot weather conditions continue in Europe, the trend toward cooler destinations could pick up momentum.

Stay tuned.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog


Rating
4/5 based on 1 vote.
Show Individual Votes
Views 23 views. Averaging 23 views per day.
Related Articles
External Article:
Post Reply


Quick Reply
Your Name:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:

Previous Article | Next Article