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TripAdvisor launches Sponsored Placements for hotels
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05 January 2018 (Edited )

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TripAdvisor

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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Comments on TripAdvisor launches Sponsored Placements for hotels
David
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Joined: 30 January 2012
Location: New England USA Web: DavidHBoggs.com

Total Articles: 2720
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Posted 10 January 2018:

From TripAdvisor:

"Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area."

Pricing is cost-per-click, calculated according to your property type, location and nearby competitors, billed monthly up to a max budget you set.

Note that any click that takes a user from your Sponsored Listing to any other page - photos, reviews, etc. - counts as a billable click - not just clicks to your website.

See the TripAdvisor page behind the External Article link for restrictions that apply, etc.

Might be a good deal if cost/click is reasonable and bookings are produced, otherwise maybe not.

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