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NYC&Co announces collaboration agreement with Marketing Manchester UK
21 January 2020

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New York City's official DMO NYC&Co has announced the signing of a first-ever city-to-city tourism collaboration agreement with Marketing Manchester UK.

Virgin Atlantic is now flying the Manchester to NYC route daily using 747 aircraft, with capacity this winter increased by 65%.

NYC&Co and Marketing Manchester will share best practices in tourism marketing and destination management including strategies for arts and culture, sports and LGBTQ+ travel. Manchester will provide NYC with $500K in digital-billboard and public-transport advertising, while NYC will provide Manchester with similar value in bus shelter and Link NYC screen advertising.

NYC had more than 1.3M visitors from the UK in 2019.

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
ACRO Global

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