VisitScotland has announced that it will administer on behalf of the Scottish Government a £4 million Days Out Incentive Fund intended to help support visitor attractions, day tours and outdoor wildlife and adventure activities during winter 2021-2022 by subsidizing ticket prices by up to 50%.
Eligible businesses are encouraged to apply for funding between 5 and 12 October 2021 for funds to subsidize bookings between 4 November 2021 and 18 February 2022.
Eligibility requirements:
- Have a place of business in Scotland
- Charge admission fees
- Open for business and with availability November 2021 - February 2022
- Participate in COVID-19 industry standard "We're Good to Go" program or equivalent
VisitScotland will be running a marketing campaign promoting the incentive program, which is a component of the £25M COVID-19 tourism recovery program announced by First Minister Nicola Sturgeon in March.
