ACRO Global Tourism Marketer

FREE Download: “The Definitive Guide to Choosing the Best Google Search Agency for Your Business”
FREE Guide: Grow Your Business with Google
My New FREE 2023 Guide explains in plain English how Google Ads and SEO work, why you need to work with a professional agency, and how to find the best Google Search agency. Don't fall for PPC and SEO scams. Find the best agency for your business, and start making more money!
Get your FREE Guide!

The Edinburgh Reporter chats to John Donnelly CEO of Marketing Edinburgh
By
16 August 2016

Share This Article

Edinburgh Reporter 13 August 2016

John Donnelly has been CEO of Marketing Edinburgh for three years.

Some of the best quotes from his recent interview with Phyllis Stephen of the Edinburgh Reporter newspaper:

  • “This city doesn’t just sell itself you know.”
  • “My background is running advertising agencies, so my first task was to devise a proper written brief and as part of that there are measurable objectives. In advertising you only ever respond to a proper written brief."
  • “The two hard objectives or metrics were that the campaign had to deliver more than 2% above UK average in terms of footfall and above the UK average retail spend."
  • [After a year] “The metrics were terrific. It showed that more than 90% of people in the city were aware of the campaign..."
  • “We now have ThisisEdinburgh.com that has 120,000 unique visitors a month and a social media audience of about 300,00..."
  • Regarding the need for an Edinburgh brand: “There is ... a school of thought that the brand is already This is Edinburgh and people have connected with that..."
  • “While Edinburgh is very well known there are many other cities in Europe which spend a lot more money to promote themselves. So to get more inward investment from tourism we need to make a concerted effort.”
  • “I believe that Edinburgh can be a bit inward looking and it really needs to be represented across the world."
  • “If all that is built here is premium hotels then we will only get certain types of visitors."
  • “I guess if you want my business mantra it is to be honest. In marketing there are lots of words and jargon which don’t mean anything. It is always best just to be honest and treat people as you would be treated yourself..."

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog


Rating
4/5 based on 1 vote.
Show Individual Votes
Views 219 views. Averaging 219 views per day.
Post Reply


Quick Reply
Your Name:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:

Previous Article | Next Article