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Patricia Yates named interim CEO of VisitBritain
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01 April 2022

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VisitBritain

UK national DMO VisitBritain has announced that Deputy CEO Patricia Yates will become interim CEO when after 7 years as CEO Sally Balcombe steps down from the position on 8 April 2022 to pursue new opportunities.

British Tourist Authority Interim Chair Judith Macgregor will lead the recruitment process for a new CEO.

Tourism has been one of the UK business sectors hardest hit by the COVID-19 pandemic.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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ACRO Global
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