ITB Berlin organizers report that the virtual event ITB Berlin NOW held 8-12 March 2021 drew 3,513 exhibitors and 67,500 attendees of whom 64.5% came from abroad.

ITB Berlin head David Ruetz said in a media release this week:

“The experience gained at ITB Berlin NOW will influence our planning for March 2022. We will take the lessons learned and combine them with our decades-long experience of organising in-person events. At the same time, we are keeping all options open to expand ITB Berlin’s content and dates with a virtual event...That gives every audience the best possible chance to take part in the trade show and convention - regardless of where they are in the world.“

In a survey conducted by Statista during the 2021 virtual event, 70% of respondents said they plan to travel in 2021, and 37% of German residents polled said they are already making travel plans.