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Visit Philadelphia marketing initiative supports recovery of black- and brown-owned businesses
11 December 2020

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Visit Philadelphia

Visit Philadelphia - the official tourist board for Bucks, Chester, Delaware, Montgomery and Philadelphia Counties in Pennsylvania - is running a marketing campaign intended to increase awareness of, and support the recovery from the COVID-19 pandemic of, black- and brown-owned small businesses in Greater Philadelphia.

Channels and media used include:

  • Print ads in the Philadelphia Tribune
  • Radio ads on WXPN and National Public Radio
  • web page
  • Google Maps
  • Organic and paid search
  • Video series showcasing barbershops and hair salons
  • Influencer marketing on social media
  • Public relations stories distributed via broadcast, print and digital outlets
  • #OurTurnToTourist campaign toolkit including messaging and creative

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
ACRO Global

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