The Florida Legislature's decision to reduce Visit Florida's FY 2020 operating budget from $76M to $50M is going to mean a $3.65M reduction in the agency's staff budget, along with a cut of $17.8M to its budget for winter-season media buys, advertising production, promotional items and international sales missions.
House Speaker Jose Oliva had originally favored budgeting Visit Florida at only $19M and letting the agency die 1 October 2019, but ultimately relented.
Looks like an opportunity for competitors to gain both market share and experienced staff.
Stay tuned for further developments.
