ACRO Global Tourism Marketer

FREE Download: “The Definitive Guide to Choosing the Best Google Search Agency for Your Business”
FREE Guide: Grow Your Business with Google
My New FREE 2023 Guide explains in plain English how Google Ads and SEO work, why you need to work with a professional agency, and how to find the best Google Search agency. Don't fall for PPC and SEO scams. Find the best agency for your business, and start making more money!
Get your FREE Guide!

TravelClick: Weakening North American Hotel Reservation Pace Continues into Final Summer Months
By
08 September 2016

Share This Article

TravelClick 30 August 2016

In a media release TravelClick Senior Industry Analyst John Hach says:

“We’re beginning to see an emerging trend with prolonged weakness in new reservation commitments. The current slowdown began in June 2016 and is continuing well into August. While overall year-over-year variances remain positive, there is notable deceleration within the group and weekday transient negotiated segments that carry the risk of lower revenue per available room (RevPAR) performance in the third quarter of 2016.”

However:

“There is still viable transient leisure demand occurring, and hoteliers must find ways to successfully compete in the market, especially through the upcoming months into the fourth quarter of 2016.” (Emphasis added.

Here are the numbers:

  • 3Q2016 Reserved Occupancy
    • All travel segments: -0.1%
    • Groups +2.4%
    • Transient business -5.6%
    • Transient leisure +3.6%
  • 4Q2016 Committed Occupancy
    • All travel segments +3.9%
    • Groups +3.2%
    • Transient business +1.5%
    • Transient leisure +6.5%

The release contains ADR figures also.

It's good to see strong North American domestic bookings in the leisure sector, but I'm wondering now much of this is resulting from people changing travel plans to staycations vs. trips to Europe on account of terrorism concerns.

That both helps the terrorists and hurts the European tourism industry.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog


Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Views 324 views. Averaging 324 views per day.
Post Reply


Quick Reply
Your Name:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:

Previous Article | Next Article