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Wynn Resorts presents marketing plan for Encore casino to MA Gaming Commission
01 July 2019 (Edited )

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Presentation by Encore Boston Harbor President Bob DeSalvio to the Massachusetts Gaming Commission revealed marketing initiatives the casino is planning for 2019, including

  • Promotion to customers of Wynn's Las Vegas and Macao casinos
  • Fam trips to Boston for international influencers and travel professionals
  • Advertizing blitz in Boston area plus NY, NJ, PA, MD
  • Promotion of the casino as a 5-star resort via Wynn's international marketing offices in California, Canada, Singapore, Taiwan, Hong Kong and Japan
  • Promotion of Encore as the only 5-star resort casino in a major city besides Las Vegas
  • $125K worth of gift certificates for Boston-area restaurants, to be given to guests
  • Red Sox, Celtics, Bruins, Patriots tickets for VIPs and customers
  • Memberships in GBCVB and GB Chamber
  • Tie-in with BCEC

Looks like Encore and Wynn are serious about making this casino a world-class destination. How will this impact Everett, Boston and surrounding towns in terms of traffic, money put into the local economy and other ways not as yet predictable?

Stay tuned!

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
ACRO Global

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