ACRO Global Tourism Marketer

FREE Download: “The Definitive Guide to Choosing the Best Google Search Agency for Your Business”
FREE Guide: Grow Your Business with Google
My New FREE 2023 Guide explains in plain English how Google Ads and SEO work, why you need to work with a professional agency, and how to find the best Google Search agency. Don't fall for PPC and SEO scams. Find the best agency for your business, and start making more money!
Get your FREE Guide!

Wynn Resorts presents marketing plan for Encore casino to MA Gaming Commission
By
01 July 2019 (Edited )

Share This Article

Massachusetts Gaming Commission

Presentation by Encore Boston Harbor President Bob DeSalvio to the Massachusetts Gaming Commission revealed marketing initiatives the casino is planning for 2019, including

  • Promotion to customers of Wynn's Las Vegas and Macao casinos
  • Fam trips to Boston for international influencers and travel professionals
  • Advertizing blitz in Boston area plus NY, NJ, PA, MD
  • Promotion of the casino as a 5-star resort via Wynn's international marketing offices in California, Canada, Singapore, Taiwan, Hong Kong and Japan
  • Promotion of Encore as the only 5-star resort casino in a major city besides Las Vegas
  • $125K worth of gift certificates for Boston-area restaurants, to be given to guests
  • Red Sox, Celtics, Bruins, Patriots tickets for VIPs and customers
  • Memberships in GBCVB and GB Chamber
  • Tie-in with BCEC

Looks like Encore and Wynn are serious about making this casino a world-class destination. How will this impact Everett, Boston and surrounding towns in terms of traffic, money put into the local economy and other ways not as yet predictable?

Stay tuned!


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog


Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Views 112 views. Averaging 112 views per day.
Related Articles
Post Reply


Quick Reply
Your Name:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:

Previous Article | Next Article