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MOT to launch $3.7M campaign to boost late summer-fall visitation to Maine
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05 August 2019 (Edited )

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Maine Office of Tourism

Acadia National Park in autumn

New $3.7M campaign targeting potential late-summer and shoulder-season visitors will include:

  • New TV and out-of-home advertising in Boston, Hartford, NYC and Atlanta
  • Additional digital advertising
  • Expanded NPR radio ads
  • Google display ads promoting the "Maine Invites You" guidebook
  • Paid social media ads
  • Improved mobile accessibility for VisitMaine.com

Let's hope Maine towns give this campaign a hand by not rolling the sidewalks up too early this fall.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

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External Article: https://motpartners.com/
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