Targeting US helps boost Nova Scotia tourism in 1H2016
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Targeting US helps boost Nova Scotia tourism in 1H2016 By David 10 August 2016 (Edited 10 August 2016)
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Tourism Nova Scotia reports an increase of 8% in numbers of overnight visits from outside the Province in the first half of 2016 compared with Jan-Jun 2015.
Visits from the USA increased by 12%, due at least in part to geotargeted marketing.
Total 2016 Nova Scotia tourism revenues are projected to be $2.5B, on par with 2015.