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Welsh government and Qatar Airways to partner on marketing Doha-Cardiff service
20 March 2018 (Edited )

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David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
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Posted 20 March 2018:

Today the majority of international travelers who visit Wales do so as an often incidental part of a tour of the UK.

The Doha-Cardiff service scheduled to begin in May 2018 is expected to open Wales tourism up directly to Asia-Pacific markets with connectivity via Doha, including Australia, New Zealand, China, India and Japan.

The 2-year marketing agreement will include promotion to trade and consumers in those markets of Wales as a destination.

Does the tourism ministry of Wales have the horsepower necessary to establish the country as a stand-alone international destination? How will the tourist boards of Ireland, Scotland and England react - cooperatively or competitively?

Stay tuned.

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