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New initiative would involve diaspora in Zimbabwe destination marketing
22 November 2018 (Edited )

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David|15 November 2018

Zimbabwe Tourism Minister Prisca Mupfumira has launched a marketing campaign intended to increase visitation to the country by leveraging its diaspora.

Under the "Diaspora Homecoming Tour" campaign, in early 2019 Zimbabweans living abroad will be invited to come home and sample the tourism experience, then spread the word back in their country of residence.

The Tourism Ministry will be partnering with RwandAir and others on this campaign.

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
ACRO Global

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