ACRO Global Tourism Marketer Articles: Post Reply

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Comment Text: You may use BB Codes in your message.	[quote=David]<p><span style="font-size:16px;">With 304,000 visitors a year, China has surpassed the UK as DC's #1 source market.</span></p> <p><span style="font-size:16px;">The "Welcome China" initiative involves educating employees of tourism businesses as to how to make Chinese visitors feel welcome by using Mandarin versions of brochures, Web sites and other marketing collateral.</span></p> <p><span style="font-size:16px;">Any US city that's seeking tourist business (is there one that isn't?) should be doing something like this. For more rural destinations, investment in something like this is riskier (right now).</span></p> <p> </p>[/quote]
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David

Posted 02 October 2017:

With 304,000 visitors a year, China has surpassed the UK as DC's #1 source market.

The "Welcome China" initiative involves educating employees of tourism businesses as to how to make Chinese visitors feel welcome by using Mandarin versions of brochures, Web sites and other marketing collateral.

Any US city that's seeking tourist business (is there one that isn't?) should be doing something like this. For more rural destinations, investment in something like this is riskier (right now).