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Trade Mission is related to the "U.S.-India Travel and Tourism Partnership Year" that began earlier this year, and will coincide with a Brand USA sales mission to India.
Visits to NYC from India were up 10% yoy in 2016.
NYC & Co are also working hard on retaining/increasing visitation from Mexico and China - in part I believe out of concern that some potential international visitors may find recent "America First" rhetoric offputting. (See Related Listing "NYC & Co switching 2017 campaign plans to communicate that All Are Welcome", above.)
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