Americans' Travel Demand Softening in 2025

New report from Longwoods International shows that although 88% of American travelers say they plan to travel in the next 6 months. That represents demand 5% lower than a year ago.

Other key findings:

• Americans view domestic tourism as an opportunity to explore culture:
  • History
  • Food
  • Music
  • Traditions
  • Arts
• Top priorities in choice of a domestic cultural destination are:

1. Historical landmarks
2. Traditional cuisine

• Historical landmarks are critically important for domestic travel (84%), but for international travel experiencing other cultures becomes #1 driver (67%).
• Europe (43%) is top region for international travel, but top countries of choice are Japan, Mexico and Canada.
• Top motivators for leisure travel are:

1. Fun time (20%)
2. Rest and relaxation (20%)

• Personal financial situation is of more concern (57% mentioned) than it was in February 2024, particularly re:

1. Transportation costs 54%
2. Airfares 53%
3. Inflation 52%
4. Gas prices 47%

Data come from a survey of 1000 representative (age, gender, religion) US adults aged 18+ taken 4 February 2025. Claimed margin of error is +/- 3%.