London was top global destination in 2024...
...with 3.0% market share and 9% growth YOY.
A new report from travel intelligence provider Forwardkeys shows 2024's top global destinations to be:
- London with 3.0% share and 9% growth
- Bangkok 2.4% share 30% growth
- Tokyo 2.1% share 36% growth
- Paris 2.1% share 4% growth
- Dubai 1.9% share 5% growth
- Barcelona 1.8% share 16% growth
- Rome 1.5% share 15% growth
- Cancun 1.4% share -1% growth
- New York 1.4% share 9% growth
- Singapore 1.4% share 20% growth
Globally, Alicante and Budapest had the greatest YOY growth at 22% YOY.
Fastest-growing US destinations were Miami (+18%) and Los Angeles (+17%)
