Florida Space Coast's spring campaign by Orlando agency &Barr is set to go live this week with digital banner ads, social media ads and billboards to be followed in a few weeks by TV, and is planned to run through March primarily in drive markets.

Increasing name recognition for "Florida's Space Coast" - vs. individual towns - is one objective.

The spring campaign, which has a media budget of $650,000, is expected to be followed immediately by a summer campaign with a larger budget and possibly running in additional markets.