Idaho, Montana, North Dakota, South Dakota and Wyoming are forming a regional international tourism marketing co-op funded by the 5 state tourism offices and targeting the UK, Germany, France, Italy, the Benelux countries, the Nordic countries and Australia. The group was previously branded as "The Real America" but they plan to announce new branding at IPW in Denver this week.

That's a pretty broad target area, even if they do creative only in English, and connectivity issues could be problematic. Hope they will be publishing quantified results.