88 ways to prepare for the new wave of Chinese visitors

IBT China has announced the forthcoming publication in January 2023 of its China Outbound Tourism Handbook 2023 authored by Wolfgang Georg Arlt and Gary Bowerman, to contain 88 ways to prepare for the new wave of Chinese visitors said to be expected to travel outbound from PRC in 2023.

From the IBT China media release:

"The China Outbound Tourism Handbook 2023 helps readers to place in context the rapid expansion of Chinese domestic and outbound travel over the last decade. It explores the dramatic changes within China over the past three years – and guides readers to view Chinese tourism through a dynamic new lens for an unfolding era of travel.

"The Handbook dives into the emerging travel and consumer trends in China during the pandemic. It discusses the diverse impacts of China’s Dynamic Covid-Zero policy on travellers and travel businesses. The authors provide practical advice and tips for travel industry players to enhance travel experiences for Chinese tourists."

The Handbook is available for pre-order at https://payhip.com/b/QuVRO at a price of 25 Euro.

Please note: You should not construe this article as an endorsement of the Handbook or its authors. And I don't benefit financially or otherwise from sales. It's just FYI.