Orlando Travel Web Site Announces Redesign

ORLANDO, Fla., April 20 /PRNewswire/ -- Go2orlando.com, a product of Orlando Sentinel Communications, has unveiled a new look, new content and new features.

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Go2orlando.com first launched in 1998 catering to the nearly 40 million visitors that travel to Orlando each year. Throughout the site's history, the purpose has remained the same: to provide information to families traveling to Orlando about where to go and what to do while they're here. The redesign enhances this mission by offering new content on area attractions, cruising close to Orlando, beaches, information about area hotels including a list of top hotels with the best pools, and new planning and search functionality.

New planning features include a tool that surveys theme park rides by age group and height restrictions for all of Orlando's major theme parks, with recommendations from Go2orlando.com travel gurus. Also new is a distance calculator to help vacationers determine the distance from their hotel to shopping or dining retailers. Go2orlando.com will continue to offer a budget planner to help vacationers figure out what types of hotels, dining, shopping and attractions fit into their budget.

After weathering a shaken travel industry for the past few years, Go2orlando.com product manager Jane Eto felt the site needed a new look, new features and new content to provide returning vacationers a fresh, new experience on the site. "Travel to Orlando has returned strong this year and we want to provide travelers with all of the information they need in a way that makes planning an Orlando vacation fun and easy," she said.

To market the site, .Com Marketing, an interactive advertising agency in Winter Park, Florida, has been retained. Marketing efforts include a focus on search engine placement along with online media targeted at families and Orlando travelers on sites like NickJr.com and FLAUSA.com.

For advertisers, the redesigned site features more standardized ad sizes reaching a targeted audience of travelers seeking information to plan their trip to Orlando -- close to 90,000 unique visitors each month. Advertisers can target their messages on Go2orlando.com, or reach visitors through the Go2orlando.com Hot Deals e-mail newsletter or a direct e-mail campaign.

Go2orlando.com is owned by Orlando Sentinel Communications, which also publishes the Orlando Sentinel, OrlandoSentinel.com, El Sentinel, elSentinel.com and OrlandoCityBeat.com. Orlando Sentinel Communications is a wholly owned subsidiary of Tribune Company, Chicago. In addition to newspaper and Web publishing, the company is involved in direct mail, niche publishing and commercial printing.