Kayak.com User Survey
Reveals Consumers Still Traveling Despite State of the Economy
Choice of Destination and Type of Transportation Most Affected By Economy
'Search By Segment' Launches; Offers Another Way to Compare Hundreds of Search
Results
NORWALK, Conn., April 23 /PRNewswire/ -- Kayak.com, the world's largest
travel search engine, asked more than 3,800 users how the struggling U.S.
economy has influenced their summer travel plans. Kayak.com found that while
the economic downturn has caused an overwhelming 79% of travelers to alter
their vacations, users still intend to get away this summer.
To help travelers find the perfect itinerary at the best price, Kayak.com
launched "Search by Segment," which enables users to build an itinerary
compatible with a preferred departing or returning flight. Unlike other travel
sites that offer only one option, Kayak.com is the first travel search site
that allows users to search by their preferred method: build by segment or
search by roundtrip.
"While talk of a recession has put a damper on most people's summer
travel plans, Kayak.com users have found thrifty ways to head out of
town," said Drew Patterson, Kayak.com VP of Marketing. "Searching for
the right deal is even more important when prices are high and budgets are
tight, and Kayak.com's filtering and sorting tools make it easy to find the
best option. In addition, tools such as Flexible Search, Fare Alerts, Best Fare
Trend Chart, Kayak Buzz, Weekend Search and the new Search by Segment make
finding the most affordable dates of travel fast and easy."
When asked what was most influential in planning a summer vacation, 41%
cited cost-conscious factors including choosing a destination with affordable
airfare (18%), bunking up with friends or family rather than checking into a
hotel (16%), and opting for destinations within driving distance (7%). Dozens
wrote in complaining about the price of Europe this summer, and most plan to
avoid the continent until the dollar improves against the euro.
According to survey responses, economic softness is affecting both the
destinations travelers are considering (for 78% of respondents) and
transportation to those destinations (for 64% of respondents). Of those who
altered the destination of their summer vacation -- more than a quarter (28%)
said that they'll stay closer to home, 23% will drop a star from their usual
standard and 20% will choose a location where friends and family can offer room
and board.
Despite the tough times, most Americans are preserving their summer vacation
rituals. Over 90% of respondents plan to spend more than five days on vacation
this summer. Only 23% of Kayakers plan to play hooky from work by calling in
sick.
The most painful part of summer travel? Forty-two percent of Kayakers dread
receiving the credit card bill the following month, while 23% cite airline
delays as the biggest aggravation, followed by weather and traffic woes, each
with 15%.
The travel experts at Kayak.com suggest the following tips to
recession-proof your summer vacation:
-- Flexibility is key. Airfares can vary several hundred dollars by day of the week. Traveling while most people are still at work will save time and money so try booking your ticket for a Tuesday, Wednesday or Thursday to save some cash and aggravation. Use Kayak.com's Flexible Search tool to compare prices up to three days before and three days after desired dates of travel. -- Deals do exist. Tons of deals abound online - travelers just have to know where to look. Subscriptions to travel deals newsletters are the best bet and are delivered directly to your inbox. Kayak.com sends out a Weekly Deals newsletter, delivering the best and cheapest deals on land, in the air and by sea. -- Off-season destinations. The Caribbean is hardly inexpensive but summer is the most affordable time to visit. Choose an island accepting the U.S. dollar or pegged to the greenback including Anguilla, Antigua, Barbuda, Dominica, Grenada, Montserrat, St. Kitts and Nevis, St. Lucia, and St. Vincent and the Grenadines. Avoid St. Martin and St. Barts, pricey islands dealing in euros. -- Europe by sea paid for by the Greenback. Cruise prices are set more than a year in advance, so enjoy a European cruise with last year's stronger dollar. Plus, tours, onboard spa treatments and drinks are priced in dollars, not euros. -- Consider alternatives closer to home. Can't afford France? Consider Montreal which offers the food, architecture and culture of Paris without a long, expensive flight or terrible exchange rate. Walk between the countries and continents at Orlando's Epcot Center. Spend your morning in Japan with a bowl of noodles and be in Italy by noon for a bowl of penne and end your day with a margarita in Mexico. -- Domestic beaches might surprise you. If airfare to your annual Caribbean trip has you hot under the collar, consider one of the country's best beaches -- several of which are ranked among the world's best. Consider the Outer Banks of North Carolina where the beaches are never crowded; Destin, Florida for the world's softest sand; Cape May, NJ for Victorian charm and romance; Coronado Beach, San Diego for quality time with your pooch; and Hermosa Beach, California for the quintessential beach town. -- Head South. Europe isn't the only option for culture seekers. Keep the Southern neighbors in mind and take a trip to Central or South America. Explore the Amazon in Ecuador, which has U.S. dollar-based economy, save turtles in Suriname with currency pegged to the dollar; and divide time between the beach and nature in Belize where currency is also linked to the U.S. dollar. "Search by Segment" Tool Launches
For those planning a summer getaway, Kayak.com launches yet another way to
compare flight results to find the perfect itinerary. "Search by
Segment" allows users to filter results by a preferred segment, such as a
departing flight that arrives in time for a wedding or a return flight that
provides enough time to pick up the family dog from puppy daycare. Simply hover
over the segment of choice and click. Kayak.com saves this choice to the top of
the results page and instantly reorganizes to display travel options that
include the desired flight.
"Users and our own Kayak.com employees have been requesting this tool
for some time and initial feedback is extremely positive," adds Patterson.
"Search by Segment is so popular, that we're adding the option to the
homepage which is real estate we reserve for our top-performing tools."
About Kayak.com
Kayak.com, the largest Travel 2.0 site in the world, is a global Internet
media company operating Kayak.com, Sidestep.com, TravelPost.com and
TravelSearch.com. Kayak.com and SideStep.com display results from more than 400
travel sites, providing prices and itineraries for hundreds of airlines, more
than 100,000 hotels, all leading rental car companies and 18 cruise lines.
Kayak.com has won more awards since launch than any other travel site including
"100 Best Products of 2007" by PC World; "25 Sites We Can't Live
Without" by TIME Magazine; "Best Search Engine" by the Associated
Press; and "Best of the Web" by BusinessWeek, Forbes.com and US News
& World Report. Launched in 2005 by co-founders of Orbitz, Travelocity and
Expedia, Kayak.com's investors include General Catalyst Partners, Sequoia
Capital, Accel Partners, Norwest Venture Partners, Trident Capital, Oak
Investment Partners, Lehman Brothers Venture Partners and America Online, Inc.
Kayak.com has sites in the UK, France, Germany, Spain and Italy. For more
information, visit http://www.kayak.com/.
Source: Kayak.com
CONTACT: Kellie Pelletier of Kayak.com, +1-203-899-3111,
kpelletier@kayak.com; or Tiffany
Fessler of Edelman, +1-404-832-6359,
tiffany.fessler@edelman.com,
for Kayak.com
Web site: http://www.kayak.com/