"Discover the Real DC" is a component of the agency's "DC Cool" brand first introduced in 2013." /> ACRO Global Tourism Marketer: Destination DC to launch Discover the Real DC ad campaign [VIDEO]
ACRO Global Tourism Marketer
Destination DC to launch Discover the Real DC ad campaign [VIDEO]
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04 September 2018 (Edited 04 September 2018)


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"Discover the Real DC" is a component of the agency's "DC Cool" brand first introduced in 2013. The campaign targets the Route 95 corridor plus Chicago and Los Angeles.

Marketers have developed 8 visitor personas:

  • Eclectic cultural travelers
  • Family travelers
  • Cool crowd
  • African-American history buffs
  • LGBTQ
  • Foodies
  • Political junkies
  • Sports fanatics

David Boggs President/CEO ACRO Global | Publisher - Tourism Marketer
David Boggs

President/CEO ACRO Global
Publisher - TourismMarketer
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External Article: https://www.prnewswire.com/news-releases/destination-dc-announces-record-22-8-million-visitors-to-the-nations-capital-in-2017-and-previews-new-advertising-campaign-300702857.html


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