Quoting selectively from the Perspective Destination NL 2030 report released last week by NBTC Holland Marketing Managing Director Jos Vranken:
"So far, the Dutch government and the hospitality industry have
mostly promoted the Netherlands in order to
attract more visitors. We now know that more is
not always better, definitely not everywhere...
"Pressure on the liveability of our cities and iconic
locations will increase due to increasing visitor
numbers, while other parts of the Netherlands do
not or insufficiently benefit from the opportunities
and socio-economic boost tourism can offer..
"The interests of locals were previously
marginalised in the development of tourism and,
therefore, deserve prioritising now…
"We want to attract visitors to different parts of the
Netherlands, and if possible, at different times
of the year...
"We aim to attract visitors who will contribute to the Netherlands
as a future-proof destination. These visitors will
add value and will not cause trouble. We call them quality tourists...
"Moreover, we must be prepared to stop actively attracting groups
of visitors who are a nuisance or do not add sufficient value..."
Nuisance tourists go home! Will be interesting to see how they accomplish that.