ACRO Global Tourism Marketer

FREE Download: “The Definitive Guide to Choosing the Best Google Search Agency for Your Business”
FREE Guide: Grow Your Business with Google
My New FREE 2023 Guide explains in plain English how Google Ads and SEO work, why you need to work with a professional agency, and how to find the best Google Search agency. Don't fall for PPC and SEO scams. Find the best agency for your business, and start making more money!
Get your FREE Guide!

Tourism Ministers Ross and Griffin release Ireland Tourism Action Plan 2019-2021
By
30 December 2018

Share This Article

DTTAS

Highlights:

  • Vision of the plan:
    • Rejuvenate Tourism Brand Ireland
    • Grow established and emerging markets
    • Extend overseas tourism geographically and seasonally
  • Key actions to include:
    • Optimize existing assets
    • Develop enhanced experiences
    • Further develop food-related tourism
    • Continue Hospitality and Tourism Careers Oversight Group
  • Make progress on developing a tourism satellite account
  • Ensure a central role in tourism for local authorities
  • Identify and exploit opportunities for convergence with other areas of government policy
  • Re Brexit: retain business from Northern Ireland and Britain

Plan contains 27 actions in these areas:

  • Policy
  • Destination marketing
  • Enhancing visitor experience
  • Research
  • Supporting local communities
  • Wider government policy
  • International
  • "Co-ordination structures"

See the Tourism Action Plan document for full list and details.

Critics of the Plan have responded to its release by criticizing the 27 Actions as vague and not measurable, and the targets toward which they're directed as already largey accomplished. (Example: Action #3, "Tourism Ireland will deliver a new tourism brand campaign" - Fill Your Heart with Ireland campaign is already up and running in December 2018.)


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog


Rating
4/5 based on 1 vote.
Show Individual Votes
Views 111 views. Averaging 111 views per day.
Related Articles
Post Reply


Quick Reply
Your Name:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:

Previous Article | Next Article