Tourism Ireland's "Fill Your Heart with Ireland" campaign kicks off this month in the USA, UK, France and Germany, followed by rollout to more than 20 markets globally, using TV, cinema, print, out-of-home and digital including social media.
2019 marketing spend is budgeted at 45M euro, up by 10M from 2018, with goals of 4% in visitor numbers and 6% in spend.
Brexit uncertainty continues to plague the UK and keeps the GBP depressed against the euro - a serious problem for Tourism Ireland because 40% of its inbound tourists have traditionally come from the UK.
USA and China should be critical markets in 2019. Stay tuned for further developments.